Authentic: Each Lae & Jules piece is a reflection of genuine craftsmanship – shaped by authenticity, refined design, and meticulous attention to detail. Using fine Italian leather and responsibly sourced materials, every piece embodies lasting quality and timeless elegance.
Functional: Guided by purpose, every Lae & Jules piece is designed to balance form and function. From thoughtfully structured interiors to enduring silhouettes, each detail ensures effortless use without compromising sophistication.
Expressive: Style is a reflection of self. Lae & Jules pieces invite quiet confidence and personal expression, celebrating individuality through refined simplicity – where modern emotion meets timeless grace.
Ethical: Ethics and integrity guide everything we create. We collaborate with responsible partners who share our respect for craftsmanship, people, and the planet, ensuring every Lae & Jules piece is made with care, fairness, and purpose.
Our values are “A FEE” we pay to our customers.
Founder – Jemea Lady
“To live in the hearts we leave behind is not to die.” – Thomas Campbell
Lae & Jules is a story of love, legacy, and creative devotion; a daughter’s tribute to her mother, whose quiet encouragement continues to inspire every detail.
It began in a small town in Cameroon, where Julie, lovingly called Jules, sang in her church choir. Her young daughter, Lady (Lae), often accompanied her, full of restless curiosity. To keep her occupied, Jules handed her a notebook and a pencil, the first tools of her creative journey. What started as a simple distraction soon revealed a lasting passion.
As Lae grew, her drawings evolved into a fascination with fashion and form. She designed pieces for herself and her mother, who wore them with pride. Though their styles differed, one thing united them – a shared love for handbags. When Lae once purchased a bag that disappointed her, Jules said softly, “It would be exactly what you want if you designed it yourself.” Those words would become a lifelong reminder; and the seed of a legacy.
Years later, living in Norway, Lae often sent her mother handbags – tokens of affection and connection across distance. In 2020, Jules fell ill. Despite every effort, she passed away two years later. Among the things she never received was a leather handbag and a handwritten letter enclosed in an envelope Lae meant to send to her. Weeks after the funeral, Lae found herself looking at the envelope, now a symbol of love, loss, and memory. Its elegant shape inspired her first design, Letter to Mama, the piece that marked the beginning of Lae & Jules.
Born from emotion and defined by craftsmanship, Lae & Jules celebrates timeless design and enduring quality. Each piece honours a bond that transcends time – created to accompany the moments that matter most.
More than a name, Lae & Jules is a promise: to create pieces that tell stories, carry emotion, and last for generations.
Every Lae & Jules bag begins with an original idea, where creativity and functionality are thoughtfully balanced. The process starts with detailed paper sketches that capture both the aesthetic vision and practical features of the design. Once the dimensions are defined, they are sent to the factory, where paper samples are crafted to match the specifications. These prototypes allow for precise adjustments, ensuring the design is perfected before any leather is cut. This careful method guarantees that the final product aligns seamlessly with both the creative intent and the required measurements.
Sustainability is woven into every stage of the process. By refining dimensions through paper samples, unnecessary leather waste is avoided, reducing environmental impact. Only when the proportions are accurate and all refinements complete does the leather cutting begin. This deliberate, step-by-step approach ensures that each piece reflects authentic creativity while honoring a mindful use of materials and responsible craftsmanship.
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