Amira midi
Zoiey waist bag
Le voyage
Dimensions...
In its second year, Lae & Jules embarked on an exploration of shapes, a reflection of the designer’s mindset during a time of personal and professional uncertainty. As life’s challenges mounted, the act of drawing once again became a source of comfort and expression. This period of creativity birthed the Shapes Vol 1 collection, a testament to resilience and the ability to find clarity in the midst of chaos. With this collection, the designer sought to play with various geometric forms, each piece representing a unique story of overcoming difficulties and finding beauty in the unexpected. The process was not just a creative outlet but also an introspective journey, producing bags that combine expressiveness, functionality, and authenticity.
The creative process behind Shapes Vol 1 is rooted in a deep commitment to craftsmanship and ethical design. Every bag is thoughtfully designed with both form and function in mind, ensuring each piece stands out as a sculptural yet practical accessory. From the envelope-shaped waist and shoulder bag, which reflects the brand’s “Letter to Mama” identity, to the round bag with a flat base and decorative passage detail, and the boat-shaped bag, the collection emphasizes a playful, innovative approach to design. These bags are not just fashion items but authentic expressions of creativity and resilience, crafted with attention to detail and respect for the environment, ensuring sustainability throughout the process.
As the brand continues to evolve, Lae & Jules remains committed to its core values of authenticity and expressiveness, ensuring that each collection tells a personal story while honoring functionality and ethical practices. The Shapes Vol 1 collection, with its distinct designs, is a celebration of the power of creativity to transform hardship into something beautiful and enduring.
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